Check out Nanyang Siang Pau's coverage of JBQR over at their website here!
扫码掌握新山旅游资讯
（新山26日讯）为了提升新山区的旅行体验，柔佛州首次推出“新山二维码”（JBQR），民众只需使用手机扫描二维码，就能轻松掌握新山区各种旅游景点的资讯。
此二维码的系统也承载所有与旅游产业链相关的事务，包括招聘人才，以及酒店套房优惠等。
此技术由M&N集团旗下子公司研发，该公司总执行长素卡比尔星指出，继3年前研发“吉隆坡二维码”（KLQR）后，该公司这次把相关技术引入柔佛，首阶段将以英语为媒介语，为民众线上提供景点资讯。
“接下来，系统在第二阶段将提供4种语言，即马来文、英文、中文及淡米尔文为媒介语。”
素卡比尔星今午在该公司首席科技员阿兹哈阿里的陪同下，出席“JBQR”推介礼。
掌管柔州团结、遗产及文化事务的行政议员拉文古马代表负责掌管柔州旅游事务的柔州务大臣拿督翁哈菲兹出席推介礼时指出，随着JBQR的推出，柔州将有望与KLQR合作，相互推动两地旅游产业。
新山市长拿督莫哈末诺阿占希望通过JBQR为国内外游客提供更多旅游资讯，以及优惠的经济策略，以便吸引更多回头客。
拉文古马也鼓励其他地方政府加入这项计划。
新山市长拿督莫哈末诺阿占则认为，新山是旅游重镇，他希望能通过JBQR为国内外游客提供更多旅游资讯，以及优惠的经济策略，以便为柔州吸引更多回头客。
其他出席者包括柔州旅游局局长沙里尔尼。
Machine English Translation
(Johor Bahru, 26th) To enhance the travel experience in the Johor Bahru area, Johor state has launched the "Johor Bahru QR Code" (JBQR) for the first time. The public can easily access information about various tourist attractions in the Johor Bahru area by simply scanning the QR code with their mobile phones.
This QR code system also encompasses all matters related to the tourism industry chain, including talent recruitment and hotel room promotions.
This technology was developed by a subsidiary of M&N Group. The company's CEO, Sukhbir, stated that after developing the "Kuala Lumpur QR Code" (KLQR) three years ago, they have now introduced the relevant technology to Johor, with the first phase providing information about attractions online in English.
“In the next phase, the system will offer information in four languages: Malay, English, Chinese, and Tamil,” he added.
Sukhbir attended the launch of "JBQR" this afternoon, accompanied by the company's Chief Technology Officer, Azhar Ali.
The Executive Councillor for Unity, Heritage, and Cultural Affairs of Johor, Liew Vui Keong, represented the Johor Chief Minister, Datuk On Hafiz, who oversees tourism matters, at the launch event. He pointed out that with the launch of JBQR, Johor is expected to collaborate with KLQR to mutually promote the tourism industries of both areas.
Johor Bahru Mayor, Datuk Mohd Noor Azman, hopes that JBQR will provide more travel information and attractive economic strategies for domestic and international tourists, in order to attract more repeat visitors.
Liew Vui Keong also encouraged other local governments to join this initiative.
Mayor Datuk Mohd Noor Azman believes that Johor Bahru is a major tourist hub, and he hopes to provide more travel information and attractive economic strategies through JBQR to attract more repeat visitors to Johor.
Other attendees included the Director of the Johor Tourism Board, Sharil N.
Comments