Meeting with Director of Tourism Johor

Today, the JBQR’s team had the honour of meeting with Tuan Mohd Nazrul Bin Abdul Rahim, Director of Tourism Johor and Ms Wan Suziana, Tourism Department, Menteri Besar Johor’s Office, to present the JBQR QR initiative in a digital tourism platform designed to connect people, places, and culture through innovation.

The discussion centred on how digital tourism can play a key role in strengthening Johor’s tourism industry by enhancing visitor experiences, empowering local businesses, and supporting Tourism Johor’s vision for a more connected and sustainable tourism ecosystem.

We’re excited about the potential of this collaboration and look forward to supporting Tourism Johor in driving digital transformation across the state.