Encik Mohammad Nazrul bin Abd Rahim

Director of Tourism Johor

Encik Mohammad Nazrul bin Abd Rahim plays a central role in steering Tourism Johor’s mission to elevate the state’s profile as a premier destination for both local and international travellers.

Profile Overview

Mohammad Nazrul bin Abd Rahim is a key figure in driving Johor’s rise as a vibrant and competitive tourism destination. With a strong focus on destination branding, strategic partnerships, and sustainable growth, he has helped shape Johor’s tourism direction at both national and international levels.

He plays an important role in advancing Visit Johor Year 2026, a flagship initiative aimed at positioning Johor as a must-visit destination in the region. Through collaborative efforts with government agencies, industry players, and local communities, the campaign highlights Johor’s diverse offerings from heritage and culture to eco-tourism, events, and family-friendly experiences.

Through strategic promotion and consistent engagement, he continues to support Johor’s tourism ecosystem, strengthening the state’s appeal as a dynamic, welcoming, and sustainable destination.

Key Achievements

Leadership in Visit Johor Year 2026 Launch

Mohammad Nazrul bin Abd Rahim helped lead the official launch of Visit Johor Year 2026, a major tourism campaign targeting 12 million visitors and significant economic impact for the state.

Strategic Promotion of Cross-Border Tourism

He directed efforts to strengthen Johor’s appeal to key regional markets such as Singapore, including aggressive promotional strategies and participation in international travel exhibitions to support the Visit Johor Year 2026 objectives.

Highlighting Johor’s Cultural & Historical Assets

He actively promoted Johor’s historical and cultural attractions as essential tourism offerings, emphasizing their inclusion in broader destination marketing efforts.

Leadership Experience

Encik Mohammad Nazrul bin Abd Rahim has established a solid leadership background within the tourism sector, with extensive experience in destination development, strategic planning, and tourism promotion. His work encompasses policy-aligned initiatives, institutional collaboration, and coordinated efforts with government agencies and industry stakeholders to strengthen Johor’s tourism ecosystem.

His leadership experience includes overseeing tourism campaigns, fostering inter-agency and industry partnerships, and supporting initiatives that enhance Johor’s visibility at regional and international levels, contributing to sustainable tourism growth and effective public sector outcomes.